Great article. It is quite unrntfuoate that over the last years, the travel industry has already been able to to tackle terrorism, SARS, tsunamis, bird flu, swine flu, along with the first ever entire global downturn. Through it the industry has really proven to be robust, resilient plus dynamic, discovering new tips on how to deal with difficulty. There are generally fresh challenges and opportunity to which the marketplace must all over again adapt and act in response.